Social Media Marketing Services
Running successful paid social media campaigns can be a daunting task. It takes time and effort to create effective ads, targets the right audiences, tracks performance metrics, and optimize campaigns for maximum results.
Without an experienced team of professionals managing your ad campaigns, you risk wasting precious resources on ineffective strategies that don’t yield any real ROI.
Sentient Media is here to help! Our team of experts will develop custom-tailored strategies designed specifically for your business needs. We will manage all aspects of your paid social media marketing, from creating compelling visuals to optimizing ad spending in order to maximize conversions. With our comprehensive approach, you can rest assured knowing that we have everything covered so you can focus on growing your business while we take care of the rest.
The effectiveness of Social Media Advertising
Social media advertising is one of the most effective ways to reach potential customers and engage with existing ones. According to Statista, in 2020, social media ad spend was around 132 billion U.S. dollars, with spending expected to surpass the 200-billion-dollar mark by 2024. Additionally, a survey conducted by Hootsuite found that over 75% of the world’s population uses social media and 98% of marketers say Instagram is the most influential platform for influencer marketing. Furthermore, Dreamgrow reported that 84% of US adults aged 18-29 use social media on a daily basis and 54% of internet users turn to social media to research products.
These statistics demonstrate how powerful social media advertising can be when it comes to reaching potential customers and engaging with existing ones. With so many people using social media platforms every day, businesses have an incredible opportunity to target their ads and get their message across in an effective way.
• Brand Building / Awareness Campaigns:
Developing a strong presence on social media is key to creating trust with potential customers. This involves growing your follower base, increasing engagement, and posting content that resonates with your audience. By doing this, you will position your company as an authority in your field and foster customer loyalty.
• Audience Building & Lookalike Campaigns:
In order to reach the right people, you need to know who they are first. Knowing your buyer’s persona is important when targeting potential customers. Utilize remarketing campaigns to reach users who have previously visited your website or use lookalike audiences based off of those who have already converted on your site. You can also build custom audiences using emails of current/past customers.
• Ad Creation:
Crafting compelling ads for each platform is essential in driving higher click-through rates and better results from your campaigns. You can start by developing text, images, titles, URLs & CTA buttons that will resonate with your target audience the most. It’s also important to A/B test different variations of ads so that you can measure performance against predetermined KPIs (Key Performance Indicators). If you’re short on images and other assets for ads, provide a pre-approved library so we can save time during the process!
By leveraging all these elements of social media your marketing budget strategically, businesses have the potential to substantially increase ROI and further grow their presence online. From building relationships with customers through conversation starters and polls to introducing new products through vibrant visuals – there are endless possibilities when it comes to utilizing the power of social media.
Grow Your Brand, Increase Engagement, and Generate Sales
With Sentient Media, you can increase your brand awareness and build trust with potential customers. Our services are designed to help you develop a strong presence on social media channels, grow your follower base, increase engagement, and post content that resonates with your target audience. We will help you create a strategy that will position your company as an authority in your field and foster customer loyalty.
Audience Building & Lookalike Campaigns
At Sentient Media, we understand the importance of knowing your buyer’s persona when targeting potential customers. We will help you utilize remarketing campaigns to reach users who have previously visited your website or use lookalike audiences based off of those who have already had success on your site. We will also build custom audiences specifically tailored to your target market.
Fun & Creative Content
Our team of experts is dedicated to creating fun and creative content that will engage your audience and generate sales. We will develop content that will capture your audience’s attention, leaving them wanting more! Our smart, business-savvy, and social approach will help you reach your ideal customers and keep them coming back for more.
Social Media Platforms Include:
At Sentient Media, we offer our clients a comprehensive suite of social media ad platforms to help them reach their target audiences and generate more sales. We manage the following:
We have extensive experience managing Facebook Ads campaigns and helping businesses effectively target their audience while keeping costs low.
Whether you’re looking to build brand awareness or drive more sales, Instagram Ads are an excellent option. We can design unique ads tailored to the specific needs of your business and help you achieve your goals.
Our team can create effective Twitter ad campaigns that boost engagement with potential customers and help you get the most out of each dollar spent on advertising.
For B2B businesses looking to connect with other professionals, LinkedIn is an effective platform for doing just that. We can set up targeted campaigns that will ensure your message reaches the right people in the right industries.
To capture visual audiences’ attention, there’s nothing better than YouTube video ads. With our expertise in this field, we can create amazing video ads that will draw viewers in and encourage them to take action.
With its growing user base, TikTok is quickly becoming an essential platform for businesses looking to reach new audiences. Our team can set up campaigns on this platform that are tailored to the needs of your business and help increase brand awareness and engagement with potential customers.
No matter the size or scope of your social media ad needs, Sentient Media will provide a comprehensive suite of services to help you reach your goals. We specialize in managing campaigns on Facebook, Instagram, Twitter, LinkedIn and YouTube, and our experienced team can also set up campaigns on TikTok. Our goal is to create effective campaigns that are tailored to your business’s needs while keeping costs low and delivering results. With Sentient Media by your side, you’re sure to reach the right people and generate more sales with social media advertising.