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If you are looking to grow your business along the Johns River, our team of specialized strategists can guide you to the best solution for your needs. We believe in taking small steps and achieving results, before expanding into other areas. This approach ensures that your marketing budget is used optimally and establishes a strong relationship between us.
Below are the specializations we offer:
Improve visibility on Google search pages through ads that target specific audiences and keywords. We use a variety of strategies to target the right people at the right time so you don’t waste money on poor-performing campaigns.
Grow your potential customer base with ads that appear on websites across the web. Through targeting by demographic, interest, and behavior, we create campaigns that reach the right people.
Help boost sales by reaching customers who are actively searching and looking to buy products online. Our team of experts manage Shopping Ads campaigns to help increase your online store visibility and drive sales.
Stay top of mind with prospective customers through targeted campaigns that serve ads to people who have visited your website or engaged with your brand.
Increase local awareness by advertising through Google My Business, targeting local customers in a particular area. Our team will set up and manage campaigns that are tailored to your unique needs.
Google My Business Local Ads are a great way to increase your local visibility and reach out to customers in your area. Our team of experts will create ads that are tailored specifically to your needs, giving you the best chance of success. With Google My Business Ads, you can target potential customers based on their location, meaning that you only pay for ads that are seen by people from your area.
Reach potential customers through video content on YouTube with strategically placed ads.
YouTube is the world’s most popular video platform and a great way to reach potential customers. With YouTube Video Ads, you can target ads to people based on their interests and demographic information, allowing you to reach the right people with the right message.
Take advantage of Microsoft advertising resources to get more out of search engine campaigns. Microsoft Search Ads is an effective way to increase visibility on search engine pages and boost your online presence. With Microsoft Advertising, you can create laser-focused campaigns that target specific audiences and keywords, allowing you to reach the most relevant people with your message.
Use Microsoft Shopping campaigns to make it easier for customers to find your products online and purchase them quickly and easily.
With our professional SEM services, you can increase your reach, grow brand awareness, generate leads, and drive sales for your business. Start using our strategies today to maximize ROI and enjoy long-term success!
Continual PPC Management: Detailed below for your review are our primary areas of focus when tackling any PPC project. Our approach is comprehensive and is not limited to the account alone. We take the time to ensure tracking analytics are set up correctly, that your landing pages are helping boost your quality scores (which helps lower your cost per click), and we also provide feedback on how we can further improve your conversion funnel to get the best return on investment.
Tracking – Basic analytics tracking and conversion tracking codes for PPC will be provided and can be installed by our team as needed. Proper tracking is essential to our success, and we will work with your team to ensure it is accurate. We want to specifically monitor all relevant conversion points. This can be lead form conversions, eCommerce cart checkouts, and phone call conversions (you will need a 3rd party tracking call tracking solution, we can recommend a great, inexpensive provider if needed.)
Keyword selection is key to the success of any PPC Campaign. We believe in a very comprehensive long-tailed keyword approach, as it has a positive effect in both reducing costs per click and increasing relevance. More general terms will generally need to be bid slightly lower since the conversion rates/quality will be lower. Keyword selection all comes down to what is the ROI an individual keyword is producing. It can take time to decide if a keyword is worth discontinuing bidding on if the resulting business isn’t profitable enough.
To get the maximum return on investment from paid search campaigns, it’s essential to select the right set of long-tailed keywords. Our experts will help you identify key terms that are both cost-effective and high performing. We also know how to discern which terms are producing profitable results vs. those that should be dropped from bidding.
This is where a lot of businesses fail. They set up their ad account and wonder why it isn’t working. Google makes it extremely easy for companies to set up their campaigns with a match type called “Broad Match.” And many businesses fail to add Negative Keywords which we will cover below. Proper setup/monitoring is not understood by most businesses, and Google gains Billions of dollars every year from this common mistake.
triggers ads when any of the terms in the keyword are in a user search term. They will also trigger user searches that relate to the keyword. This gives Google the power to show your ad for anything they think may be relevant to your keyword. For example, let’s say for an attorney a keyword is “DUI Attorney Miami Florida” with Broad Match setup, Google could easily show their ad to someone who searched “Weather Miami Florida” simply because Miami and Florida are in the search query, thus, wasting budget on people who are not in the market and even worse hurting the campaign’s quality scores and their ability to show up to people who are in the market for the services.
With that said, broad match keywords can be used with exceptions, but that is based on the goals of the advertiser, and it needs to be tightly monitored by a PPC Consultant as well as have an extensive negative keyword list to prevent ads from being shown to people that are not in the company’s target market.
We build campaigns around Google’s current selection of keyword options. Currently, Google offers three keyword types, these being a broad match, phrase match, and exact match. We utilize these three options to optimize keywords and phrases in campaigns based on the current campaign strategy. Depending on the objective of the campaign, we will implement these options differently to achieve desired results. These are some of the primary focal points of each campaign, whether it be to gain leads or increase return on investment.
Search engine marketing (SEM) is a great way to grow your business. In order to make the most of your advertising campaign, you need to track and optimize your keywords as well as choose the best match types for your ads. Here’s an overview of what we can do for you:
We’ll provide basic analytics tracking and any needed conversion tracking codes for PPC so that we can measure success. Plus, we’ll work with you to ensure accuracy and monitor all relevant conversion points, such as lead form conversions, eCommerce cart checkouts, or phone call conversions (we can even recommend a third-party tracking call tracking solution).
Many businesses fail at this step since Google defaults new accounts to “broad match” mode – meaning their ads show up when any of their keyword terms are found in a user search query. This isn’t always beneficial since it impacts click rates and relevance scores unnecessarily. That’s why our team will analyze your specific needs and customize the matching options accordingly – phrase match or exact match – for better targeting and improved ROI over time.
We have extensive experience in your industry and can use this to make small, daily adjustments that save money during off times. Plus, you may have internal data that further refines these adjustments.
Having the right messaging is key to successful PPC marketing. We will use your messaging along with our standard practices when creating ads – both text and image ads. If needed, we can create new, unique ads with images you provide us (Graphic design services are available upon request).
We split test a variety of ad variations to ensure we are getting the best CTRs, CPCs, and CPAs. Additionally, all relevant ad extensions will be incorporated into every ad group and optimized accordingly.
For many clients, Display Network advertising is a stage 2 or stage 3 development. This network targets people researching information on websites related to your industry but typically has lower quality traffic than search networks – though click costs tend to be lower.
Remarketing (or retargeting) can be invaluable for digital marketing success. Tracking markers are placed on any website visitor’s computer – regardless of how they arrived at the site – allowing them to be targeted with low-cost ads when they visit other sites online, turning one-time visitors into customers and multiplying our efforts towards target clientele.
Depending on campaign size, you will receive monthly or weekly reports detailing what is working well and what needs improvement or adjustment for better results. You will have full insight into spending and campaign results; transparency and regular communication between us means higher retention rates compared to other digital agencies due to our commitment to delivering quality results consistently.
The cost of professional Google Ads management varies depending on the service package you choose and how much work is required. Our team will provide you with an upfront quote, so there are no surprises later on. We also offer a free consultation, so feel free to contact us to discuss your needs and budget.
We look forward to helping you maximize the success of your business with our professional SEM services.
Proper setup of a PPC campaign is crucial for success and visibility – and that’s where SEM professionals like us come in! We offer comprehensive services ranging from keyword selection to monitoring performance trends – all tailored specifically to grow your business quickly and efficiently.
Let’s turn the firehose of money going to Google Ads into a trickle.