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We created the branding, website, B2B, B2B2C and B2C marketing funnels for this unique blend of breathwork, brain games and biohacking. In the first year, NeuroAcrobatics was retained by one of the world’s largest and demanding law firms to improve their executive team’s performance, while on the consumer side it was accepted onto Insight Timer, the most downloaded meditation app.
We put together a team of marketers who were already deeply immersed in the surfing community to relaunch the brand as a 50th Anniversary book & box set. Securing partnerships with major surfing publications and Red Bull helped fuel an epic launch party featuring a who’s who of world famous surfing talent.
We simulatenously overcame the loss of the iOS cookie and Facebook ads not allowing health-related targeting to still drive down cost per acquisition 75% from the established baseline.
For twenty years, Yoga Yoga had taught some of the world’s top practitioners who frequently held events at the Austin-based chain of studios. However when new, hip competition moved into the market, we resurrected the brand with an AI-Chatbot that prescribed a unique recipe of classes based on level, style, location and time availability for each user.
How can you be more interesting this year? What research, insights, notions and yarns will inspire the action your brand wants to see in the world? While we rely heavily on paid media, we believe that strategy and creativity what delivers the most performance per dollar spent. Sure, with AI and algorithms, we can now optimize our campaigns so a mediocre ad shown at the perfect time to the right person will consistently outperform.
But in the long term, you’re sacrificing the long term branding that convinces and converts customers beyond the low hanging fruit. When companies go from early to growth stage, they often find that scaling becomes an issue because of a need for more investment in sustainable strategies and creative that build a memorable brand.
That’s why as an agency, we’re obsessed with delivering both the highly technical performance marketing campaigns that ring the regist now while continuing to keep the long term focus that defines the voice, tone and imagination a sustainable brand requires.
Let’s be more interesting together.
You can wait for your infinite number of monkeys to fix your marketing,
or you can grab a finite number of experts before they’re fully booked. Let’s go…